There are a lot of decisions to be made in the casting of a voice actor for any project. One of the first decisions is whether you need to use a male voice talent or a female voice talent. You may want to initially audition both male voice talent and female voice talent to consider which works best for your project.
If you're casting voice talent for some sort of narrative, the decision may be driven by the gender of the narrator of the story in question. If the protagonist and narrator of a story is female, it really wouldn't serve the piece to have a male voice telling the tale. Fortunately, there are superb actors of both genders for all types of professional voiceovers available here on Producer's Handy.
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Even if the decision of the sex of your professional voiceovers is determined for you, there are many other decisions to be made. For instance, if the story to be told is set in a foreign country, you may need a voice with an accent or someone who can pretend to have one. Similarly, the tone of the story can affect your choice. A story about an ingenue might not fit with a woman with a mature professional voice.
In the case of non-narrative voiceover work, it's still important to be discerning in your choice of voice talent. If you're trying to sell a clothing line to young women or teenagers, you might need a female voice talent with a vibrant, hip voice. Or if your target audience is young mothers, you'll want someone with a warm, inviting voice. No matter the audience, Producer's Handy Dandy can hook you up with the voice actress that fits your project.